Web, Webflow & AI Glossary

Webflow is a US-built no-code website production platform for designing and publishing professional-quality websites without writing code.

Design freedom goes down to the CSS level, and CMS, hosting, and SEO settings all come as one package.

Webflow CMS is the Webflow feature that manages repeating content such as blog posts and case studies as a database (a Collection), keeping content separate from design.

Article data flows into a single template design, so the layout holds no matter how many articles you publish.

A Collection is the “type” that stores content in Webflow CMS: the container for repeating content such as blog posts, case studies, and team member profiles.

Webflow Localization is Webflow’s official multilingual feature: translation management page by page, per-language URLs, and per-language SEO settings.

Weglot is an external service you add to an existing site to make it multilingual through machine translation plus editing of the translated text, and it is widely paired with Webflow.

Webflow App Gen is Webflow’s AI feature that generates a web app from a prompt, covering app development including the backend without code.

Webflow MCP is Webflow’s implementation of the Model Context Protocol, the integration standard that lets an AI (an LLM such as Claude) operate and manage a Webflow site directly.

Code export is the feature that writes a site built in Webflow out as HTML, CSS, and JavaScript files, used for moving to another server or handing the files over.

A site plan is the pricing plan required to publish a site on Webflow, tiered by whether CMS is included and by traffic volume.

Interactions are the Webflow feature for setting up animations that respond to scrolling or clicking, without code.

A breakpoint is the boundary width at which the design switches, the basic unit of responsive design.

Rich text is a content format that handles headings, paragraphs, images, and lists together; in Webflow it is used for the body of CMS articles.

Webflow Daigaku is Webharu’s Japanese-language Webflow learning series, a curriculum that takes a complete beginner to a finished portfolio in 21 days.

SEO is the umbrella term for optimizing a site’s structure and content to increase traffic from search engines.

A meta description is the page description shown in search results, an important SEO setting that affects click-through rate.

OGP is the standard for specifying the title, description, and image shown when a page is shared on social media.

Structured data is markup that describes a page’s content (company information, FAQs, breadcrumbs and so on) in a format search engines and AI can understand (JSON-LD).

A breadcrumb list is navigation that shows the hierarchy down to the current page, such as “TOP / Blog / Article name”, helping both users and search engines.

A canonical is the tag that tells search engines “this is the authoritative URL” when the same content exists at more than one URL.

A 301 redirect is a forwarding setting that tells search engines a page has moved permanently; it is essential for carrying SEO value across a site renewal.

sitemap.xml is the file that tells search engines every page on the site, preventing pages from being missed during crawling.

LLMO (GEO) is optimization aimed at getting generative AI such as ChatGPT to quote and reference your information when it composes an answer, and it is called “SEO for the AI era”.

Typical measures include one-sentence definitions that are easy to quote, structured data, and publishing an llms.txt file.

Owned media is a channel you own and run yourself (a blog, for example); unlike advertising, it accumulates as an asset.

Vibe coding is a style of building software by repeatedly instructing an AI through prompts instead of writing code directly.

MCP is the common standard, proposed by Anthropic, that lets an AI operate external tools such as Webflow or a database safely.

Claude Code is Anthropic’s AI coding agent, which generates, edits, and runs code autonomously from the terminal.

This site itself was built with an AI workflow centered on Claude Code.

Figma Make is the AI feature in the design tool Figma that generates a web app prototype from a prompt.

A prompt is the instruction you give an AI; its quality largely determines the quality of the output.

AI adoption support is a service that builds AI tools into a company’s work (inquiry handling, accounting, content production and so on) to automate it and make it more efficient.

No-code is the umbrella term for tools and methods that let you build apps and websites without programming.

A CMS is a management system that lets you add and update website content without specialist knowledge; WordPress and Webflow CMS are the best-known examples.

WordPress is the most widely used open-source CMS in the world; the freedom of running it on your own server and the maintenance burden that comes with it are two sides of the same coin.

STUDIO is a Japan-made no-code website tool, known for a fully Japanese UI and low cost.

An LP is a single, self-contained page that visitors land on from an ad or a search, built to drive one action such as an inquiry or a purchase.

A corporate website is a company’s official site, built to convey trust, made up of the company profile, business activities, track record, and recruitment information.

Responsive design is the approach where the layout optimizes itself for the screen size, whether desktop, tablet, or phone.

A custom domain is an internet address you acquire and own yourself, such as “example.com”, and it is essential for a business site in terms of both brand and asset value.

Hosting is the service that provides the server delivering your website’s data; in Webflow, the build tool and the hosting come as one.

Maintenance cost is the ongoing cost of keeping a live site safe (updates, backups, vulnerability fixes), and for WordPress the going rate in Japan is ¥10,000–¥50,000/month.

reCAPTCHA is Google’s verification system that blocks spam submissions to forms.

A table of contents is a list of links that jump to the headings inside an article; it helps both readability on long articles and SEO.