Care
⑤ Site Care Plans ─ choose by how much you want to hand over.
These are the plans that keep your site running after launch. There is only one thing to decide——how much of the site’s care you want to hand over. Hand over updates and it is Standard; hand over the whole care of the site and it is Managed;hand over customer acquisition and building new ways to convert and it is Growth; hand over marketing as a whole team and it is Marketing Ops. The cap on items (one item = one page) is stated on every plan. Every plan comes withno minimum term, no cancellation fee, and the full set of code handed over when you cancel. Even without a plan, your site keeps running safely.
From one monthNo cancellation feeNo increases without agreementFull code handed over on cancellationOne month free on annual paymentIncident response on every plan
STANDARD Standard
You want an update desk ¥15,000and up per month (excl. tax)
Request by email → live by the next business day (3 items a month)
Automatic Instagram sync, focused purely on being the update desk (no report) OMAKASE Managed
You want the whole care of the site handed over ¥50,000and up per month (excl. tax)
5 items a month, plusimprovements carried through to the fix, same-day turnaround at the fastest
A monthly report from GA4 and Search Console measurementsplus daily automated monitoring The one for growing the site GROWTH Growth
You want acquisition and new conversion paths handed over too ¥100,000and up per month (excl. tax)
Everything in Managed, plusone landing page per quarter(planning, production, measurement)
With a quarterly strategy review MARKETING
Marketing Ops
You want marketing handed over as a whole team ¥300,000and up per month (excl. tax)
Two landing pages a month (planning, production, measurement, takedown) plus always-on A/B testing
Continuous SEO/AIO plus one strategy meeting a month,up to 3 companies at a time Hiring one in-house web lead costs ¥300,000 a month and up, plus the cost of recruiting and training them. For the same monthly¥300,000, Marketing Ops covers planning, production, measurement and improvement, and it comes in asa whole team. Our production capacity means we takeup to 3 companies at a time. For companies that want to keep the core of their marketing in-house,strategy on your side and Webharu as the execution unit(Growth) also works.It works even if you run no advertising——we gather people from search and from within the site, so you can add new conversion paths with zero ad spend.
What moves the monthly care fee
- Scale of the site (number of pages, volume of CMS content)
- Monthly request volume (anything beyond the baseline count)
- Number of sites, multilingual support
- Approval flow, number of departments involved
- Security requirements (NDAs, security check sheets)
- Frequency of regular meetings and reports
Every figure shown is a floor at a reference scale (one site, about 30 pages, the stated number of items). The formal estimate comes itemized after the hearing, andwe never change an agreed monthly fee without your consent. If a revision becomes necessary we discuss it in advance, and if you do not agree you can still cancel without penalty (with the full set of code handed over).
| Standard | Managed | Growth | Marketing Ops |
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| Fix and update desk | Email | Chat + email | Chat + email | Chat + email |
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| Turnaround | By the next business day | Same day at the fastest | Same day at the fastest | Same day at the fastest |
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| Page additions and fixes | 3 a month (by email) | 5 a month | 5 a month | 5 a month + 2 landing pages a month |
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| How improvement works | —
(update requests only) | Proposal → through to the fix | Proposal → through to the fix | Proposal → through to the fix |
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| SEO rewrites of existing articles | — | Yes | Yes | Yes |
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| Writing new articles | Article Production plan (④ from¥55,000a month) or a one-off consultation |
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Daily automated monitoring
(uptime, SSL, page speed) | — | Yes | Yes | Yes |
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AIO maintenance
(structured data, llms.txt) | — | Yes | Yes | Yes |
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| Automatic Instagram sync | Yes | Yes | Yes | Yes |
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| Google Business Profile | Setup help | Managed for you | Managed for you | Managed for you |
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| info@ email on your own domain | Yes | Yes | Yes | Yes |
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| Quality scores held at measured levels | Yes | Yes | Yes | Yes |
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Monthly report
(measured in GA4 and Search Console) | — | Yes (traffic, conversions,AI-driven traffic) | Yes — plusa quarterly strategy review | Yes — plus one strategy meeting a month |
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| Landing page production | — | — | ○ one per quarter (planning, production, measurement) | ○ about two a month (planning, production, measurement, takedown) |
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| SEO and AIO work | — | Rewriting existing articles | Rewrites plus landing pages to widen the funnel | Ongoing, starting from keyword design |
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| A/B testing | — | — | Yes (when a landing page goes live) | Yes (always on) |
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| Numbers we watch | — | Search traffic + number of inquiries | Search traffic + CVR (conversion rate) | Search rankings + CVR (conversion rate) |
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The monthly report (Managed and above) is based onmeasurements from GA4 and Search Console, covering traffic, search queries and conversions (inquiries, tap-to-call), plustraffic arriving via AI (references from ChatGPT, Perplexity, Gemini and others). Rather than a list of numbers, it takes the form ofnaming “the three pages to fix next month and the three articles to write”. Quality scores are measured with third-party tools such as Lighthouse and held at the level they were at launch.
What Marketing Ops is used for It is a plan that runs “build one landing page, read the numbers, decide the next move” every month.There are four main uses.
① Seasonal campaigns──a dedicated page timed to when your customers move: Obon (Japan’s midsummer holiday), year-end, the close of the fiscal year.
② Test marketing──test how a new service or product lands with a single page, before building out a whole site.
③ Landing pages at volume──run landing pages with different angles on the same product in parallel, and feed the winning message back into the main site.
④ Marketing Ops──planning, copy, production, measurement and takedown, all of it. It runs even with no web lead in-house.
For a real example, seeNew Paint’s Obon campaign page. From planning to launch in one day, with a countdown, an announcement on every page, structured data, and measurement down to the section. What each one includes ① Offer design (who it is for, and what they have to do by when to gain from it) ② Page production (we reuse the existing site’s design language, so the page never looks pasted on) ③ An announcement banner on every page ④ A countdown ⑤ Structured data and AI search support ⑥ Measurement down to how far people get in each section ⑦taking it down when it ends— all of it.
The most common accident with a limited-time page is forgetting to remove it. Leaving a finished sale on display is bad for trust and bad in law, sowe build it so that a single setting removes the page, the banner, the sitemap entry and the AI index all at once, and we fix the takedown date on the day it goes live.
Outside the plans New sites, redesigns and feature development are handled by the production plans (① to ③);a dedicated person (effectively on-site) or operations beyond five items a month is quoted individually. What each plan covers is growing the site you already have (adding pages, fixing them, rewriting them).
Three-month trial included A contract on a production plan (① to ③) includesa three-month trial equivalent to the Standard care plan (up to two page additions) in the production fee. In the third month we add one results report measured in GA4 and Search Console, so you can look at it and then decide whether to continue and which plan to take. If you are unsure whether to sign now, start with thefree site diagnosisand see where your site stands today. 