New Paint | Obon campaign page, built in one day
A limited-run landing page timed to the four days of Obon, the summer holiday when families in Japan return to their hometowns. Built together with a route for visiting families, a countdown, and a site-wide announcement banner. From concept to launch in one day.
Visit the live site
One page, sized to the four days of Obon.
A dedicated Obon campaign page for New Paint, an exterior wall painting specialist in Miyagi Prefecture. It sits temporarily on top of the existing site and was built together with an announcement banner shown across every page. From concept to launch in one day.
The page speaks to families back home for the holiday, built around a single message — take a look at your parents’ exterior walls — with a countdown placed directly beneath the first view so the limited window is obvious at a glance. Because it reuses the existing site’s visual language, this one page never looks bolted on.
What went into the page
Limited-run page / site-wide announcement banner / countdown (the display switches automatically once the campaign ends) / a self-check route / structured data and AI search support / a dedicated OG card / analytics design / a plan for taking it all down afterwards
Running campaign pages like this every month is available through the Campaign option of our Site Care Plan. Seasonal campaigns, test marketing, landing pages at volume, and marketing ops all work the same way.
Your site, the same way.
Start by telling us where things stand.
Production only, care only, or taking over care partway through: we handle all three.