- Webflow pricing plans — what it means
- Webflow’s pricing plans are a two-family structure: Workspace plans contracted per account, and Site plans contracted per published site. The May 2026 revision reorganized site plans into three tiers: Starter (free), Basic ($15/month) and Premium ($25/month, with the CMS).
Here are the answers to that question.
Hi, I’m Masato. As someone who builds websites in Webflow for a living, in this article I explain Webflow’s pricing structure and answer the question people keep asking: which plan should I start with?
Note: this article has been fully updated for Webflow’s May 2026 pricing revision (the plan reorganization). Plenty of articles out there are still frozen on the old plans (Basic, CMS and Business), so be careful.
→ Webflow’s official pricing page is here
Webflow’s pricing plans [there are two kinds]
Webflow’s pricing splits broadly into two kinds of plan. That structure has not changed after the 2026 revision.
- Workspace plans ▶ plans bought per workspace, unlocking code export and team creation
- Site plans ▶ plans bought per site, unlocking custom domains, custom code and so on
On top of those, I also cover the pricing of the add-ons — Localization (multilingual), Analyze, and Optimize — later on. This blog reviews Webflow’s new features by actually using them (see, for example, our article on a year with Localization). Follow-up measurements go out first through the newsletter (emails are in Japanese).
[May 2026 revision] Site plans are now Starter, Basic and Premium
The star of this revision is the site plan. The old lineup of Basic, CMS and Business was reorganized into the following three. Note that the e-commerce plans are not covered here.
| Plan | Price (annual billing) | In short |
|---|---|---|
| Starter | Free | For trying it out. A webflow.io domain, up to 2 static pages, limited CMS |
| Basic | $15/month ($25/month billed monthly) | For simple sites that do not need a CMS. Custom domain, 300 static pages, unlimited form submissions |
| Premium | $25/month ($39/month billed monthly) | For sites that use the CMS. Webflow CMS, site search, code components and more |
Billing is in US dollars. Here is how the old plans map across.
- Old Basic ($14) → new Basic ($15). The static page limit rose from 150 to 300. Note, however, that the new Basic does not include the CMS
- Old CMS ($23) and old Business ($39) → merged into Premium ($25). Limits such as the CMS item count start near the old Business level
A site that updates a blog or a news section (that is, a site that uses the CMS) effectively has only one choice: Premium. Conversely, a company site of a landing page plus a few pages is fine on Basic.
✓ What buying a site plan gets you
Every site plan includes the following.
- Server rental costs
- Custom domain configuration unlocked
- SSL unlocked
- 301 redirect configuration unlocked
- Removal of the “made in Webflow” badge
- Sitemap generation
- Custom code unlocked
- Unlimited form submissions (from Basic, as of the 2026 revision)
Almost every feature is unlocked. So if you are only running your own site, a site plan alone is enough. Do note that code export is not unlocked by a site plan.
Webflow requires no server work. Connect a domain and you can publish the site.
→ How to connect a custom domain to Webflow
Typical shared hosting in Japan runs about ¥800–1,000 a month (roughly $5–7) taking XServer, a major Japanese shared host, as the benchmark. Webflow bills in dollars at $15/month for Basic and $25/month for Premium — about ¥2,250 and ¥3,750 a month at ¥150 to the dollar — so it is somewhat more expensive.
But nothing here breaks the way a WordPress site does with every update, and no faulty plugin ever opens a security hole. In the US in particular, migration to Webflow is brisk, and the main reason for it is security.
Where a hacked WordPress site is entirely your own problem, Webflow provides the whole security layer for you. Additional hardening is of course possible. The way I see it, Webflow’s job is to make an in-house programmer unnecessary.
✓ Which site plan should you buy first?
The answer has become simple. Premium if you use the CMS (the feature for updating a blog, news, or a portfolio), Basic if you do not. If you are unsure, start building on the free Starter plan and decide when you publish, and you will not lose out. Upgrades are charged as a prorated difference against your current plan.
If you are not sure what the Webflow CMS is, the article below explains it.
→ The complete guide to the Webflow CMS
- TIP: do not run your site long-term on the Webflow subdomain (webflow.io), because you cannot redirect away from it later. I got badly burned by this at the start. JavaScript redirects are possible.
Webflow pricing plans | Workspace plans
Workspace plans are for people and teams who work in Webflow. You use one when several people share the same account for shared features and shared designs. You also need one for code export, or if you want to hold several projects that have no custom domain attached.
✓ When do you need a Workspace plan?
- You can create Webflow templates
- You can deliver work as exported code
- You can try out Webflow templates
- You can join other teams for free
I used to think I did not need a Workspace plan, but it became essential once the ability to join other teams for free was added. Have the client create a Webflow account and invite you for free, and you can get into the client’s website in a fraction of the time. Invitations are sent from “Members” in the workspace.
Note that in the 2026 revision, paid site plans now come with a free Starter workspace. The finer details of workspace pricing and seats (logins for multiple people) change often, so check the official pricing page for the latest before you commit. As a way of thinking about it: if you are only running one site of your own, you do not need to pay for a workspace; if you handle several sites professionally or deliver code, you pay.
Webflow pricing plans | Add-ons (Localization, Analyze, Optimize)
Localization (multilingual): from $9/month
This is an option you add on top of a site plan. As of 2026 it comes in two tiers: Essential ($9/month per locale) and Advanced ($29/month, which covers URL translation and automatic routing).
- Translate the site into a chosen language with nothing but clicks
- Translations can be edited freely
- SEO settings are handled automatically
That said, I ran it from Japanese into Korean for a year, and while traffic grew it never turned into revenue, so I pulled out. My honest account of the cost and the translation quality is in the article on a year with Localization. Today, do also consider the option of having AI translate the site and running it yourself.
Analyze: from $9/month
A tool that tracks visitor behavior to support your decisions. It was expensive when it launched, but the 2026 revision brought it down to session-based pricing from $9/month. Even so, I honestly still find myself thinking “would Google Analytics not do?” There does not seem to be anyone reviewing it either, so I will buy it and find out one of these days.
Optimize (A/B testing): from $299/month
A tool for raising conversion rates with A/B testing. At $299/month and up — over $3,500 a year, more than ¥500,000 — I honestly will not be buying this. I imagine it is something rather larger companies buy.
Techniques for using Webflow cheaply [from experience]
Here are the things I have concluded I did not need, and the things I could have done to spend less, from my time using Webflow. For what it is worth, I could never get a Webflow coupon to work, so I cannot say much about them. I looked at overseas sites too, but they seemed like scams, so I gave up.
Technique 1: buy only a site plan
As explained above, running and managing on a site plan alone is what I recommend. You do not need a Workspace plan except when exporting code. When I want to play with lots of templates, I create several Google accounts and save them on a separate account. If you use the CMS, Premium ($25/month) alone is plenty.
Technique 2: export the HTML code and run the site outside Webflow
Once the Webflow site is finished, subscribe to a Workspace plan for a single month, export the HTML, cancel the plan, and manage the site on another platform. The article on migrating away from Webflow shows you how to publish the site with no programming. Updating and maintaining it, however, does require programming. I recommend this for campaigns and short-run landing pages.
If you manage content with a CMS, migrating to WordPress is the usual route. In the end that takes effort, so if cheapness is your goal a different no-code tool is the better answer. → A roundup of no-code tools that can export HTML.
STUDIO, the Japan-made no-code tool, is behind Webflow on features and future prospects but is cheap. Small sites on STUDIO and large sites on Webflow is a fair way to read it.
Webflow and STUDIO price comparison
Note: converted at ¥130 to the dollarCustom domain connection
Webflow: ¥1,820/month
STUDIO: ¥980/monthWith the CMS
Webflow: ¥2,990/month
STUDIO: ¥1,980/monthSTUDIO is seriously cheap. Webflow, by comparison, runs pretty high. What other comparisons would you like to see? #nocode #webdesign #webwriter
— Haru | Webflow specialist blog (@METANA_flow), post of January 20, 2023 (note: the figures compare the old plans as they stood at the time)
Technique 3: share a Webflow account and manage it with several people without a workspace
You can share a Webflow ID and password and share the account. With this method you cannot work at the same time: if two people log in simultaneously, one of them is forcibly logged out. I also think this method is a gray area, so do it at your own risk. Collaborating and working simultaneously requires buying a Workspace plan.
[Real numbers] What I was paying Webflow, and what I pay now
For reference, here are my own actual costs. For our own site I was paying close to ¥100,000 a year on the Webflow subscription (localization included). After switching our own site to AI production (Claude Code) in 2026, the running cost became just the domain fee of ¥1,500 a year. The record of that switch is published in full in the article on the seven-day full rebuild with AI.
To avoid any misunderstanding: none of this means Webflow is bad. We still use Webflow for client work, and its editor that you can hand updates over to, its security and its stability really are strong. The point is that the best answer changes depending on who runs the site and how. Large companies and security-first organizations fit Webflow; individuals through to mid-sized businesses putting cost first have AI production as a candidate. We diagnose which one suits you in a free consultation.
What to do after buying a Webflow plan
Webflow pricing plans: after buying a Workspace plan
Buying a Workspace plan sharply increases the number of websites you can build. Get stuck into the free templates and get comfortable with the controls. Learning to create your own templates and use the extra features is how you get the most out of Webflow. Early on I copied a lot of templates and took them apart to learn how they worked.
You can also export code, so keep your own site stored as code. That way you are prepared if anything goes wrong.
Webflow pricing plans: after buying a site plan
First, set up your custom domain. After that, handle SEO with a sitemap and RSS and register the site with Google. From there it is a matter of tracking rankings and updating the site.
→ How to set up a custom domain is here
▶ Read next: What does Webflow cost in total? The 2026 new pricing plus build fees and running costs, with real numbers
If you are buying in Webflow, buy this first [conclusion: a site plan]
If you are buying your first paid plan in Webflow, start by trying a site plan. Under the 2026 lineup that means Premium ($25/month, billed annually) for a site that uses the CMS, and Basic ($15/month, billed annually) if it does not. A site plan unlocks almost everything you need to build a site. Remember “a site plan first” and you should not go wrong.
→ Webflow’s official site is here
We take on the creation of Webflow sites. Many clients have us build only the framework in Webflow and manage it themselves afterwards, so we build with no monthly fee. If that interests you, do get in touch through our contact page.
→ Commission a site that needs no programmer
FAQ
How did the 2026 revision change the pricing plans?
Site plans were reorganized into three: Starter (free), Basic ($15/month billed annually) and Premium ($25/month billed annually). The old CMS and Business plans merged into Premium, and the new Basic does not include the CMS. Billed monthly, Basic is $25/month and Premium is $39/month.
Which plan should I buy first?
A site plan. Choose Premium if you use the CMS (the feature for updating a blog or news), and Basic if you do not. Upgrades are charged as a prorated difference, so the safe move is to start building on the free Starter plan and decide when you publish.
When do I need a Workspace plan?
When you work in Webflow professionally: delivering exported code, creating templates, or running several sites at once. If you are only operating a single site of your own it is unnecessary, and a site plan alone is enough.
Is payment made in Japanese yen?
Payment is in US dollars, so the amount in yen varies with the exchange rate at the time of purchase. At ¥150 to the dollar, Basic works out at about ¥2,250/month and Premium at about ¥3,750/month (billed annually).
