Who Uses Webflow in Japan? Ricoh, Moneytree and More [2026]

Webflow case studies — what it means

A Webflow case study is a real example of an existing company adopting Webflow to build and run a corporate or service site. What stands out is that these sites run at a quality indistinguishable from hand-written code despite being no-code, and adoption now spans large enterprises through to startups.

This article started life in 2021 under the theme “Webflow, still unfamiliar in Japan,” and has been rewritten from top to bottom for the situation in 2026. The conclusion first: Webflow is no longer a tool only insiders know. In Japan, adoption now runs from major manufacturers to listed companies, startups and industry associations.

Every company featured here was verified by actually inspecting the site’s source code to confirm that it really is built with Webflow. The method for that check is explained later in the article, so you can verify sites for yourself once you have finished reading.

If you would like a refresher on Webflow itself first, the article below is a good place to start.

What is Webflow? Why a no-code specialist chose it first

Webflow in 2026, by the numbers

When this article was first written in 2021, Webflow sat somewhere around “a no-code tool that is gradually catching on in America.” Here is where it stands now.

• Valued at $4 billion (as of the 2022 Series C round)
• Revenue doubled in two years, from $100 million in 2022 to $213 million in 2024
• Used by more than 300,000 companies worldwide
• Major enterprise customers include Dell, Zendesk and Mural

Its one unmatched strength — no-code that exports code — has been recognized, and it has steadily cemented its position as a standard. From here, let us look at the real examples, Japan first and then abroad.

Five Webflow adopters in Japan

Ricoh (RICOH360)

RICOH360 is the B2B service brand built around 360-degree cameras from the major electronics manufacturer Ricoh. Its blog site is built in Webflow and run multilingually in Japanese and English. It is a fine example of a manufacturer everyone knows choosing Webflow as the platform for communicating about its product.

Moneytree

A fintech company providing the Moneytree personal-finance app and the Moneytree LINK financial data platform. It runs its official site multilingually on Webflow. It shows that even a company in finance, where accuracy and trust are what you are judged on, can run perfectly well on no-code.

Nijibox (Recruit Group)

A UI/UX design and development company in the Recruit Group, working under the banner “Grow all.” That a group of design and development professionals has adopted Webflow for its own corporate site is telling. A company that could build it any way it liked choosing Webflow says something about the tool on its own.

for Startups (GRIC)

The official site of GRIC, one of Japan’s largest growth-industry conferences, hosted by the startup-support firm for Startups. Event sites turn over a great deal of content year to year and are updated often, which makes them a good fit for Webflow, where in-house staff can make quick updates without code.

The General Insurance Institute of Japan

A specialist body carrying out research and study for the general insurance industry. Webflow is not only for startups and IT companies — it is also used for the sites of conservative industry bodies and corporate organizations like this one. It is a good example of why Webflow is not just for companies that like new things.

The classic international case: Rakuten Super Logistics (now ShipNetwork)

The case cited longest as a Webflow adoption story is the US logistics company Rakuten Super Logistics. The company changed owners in August 2022 and was renamed ShipNetwork, and its current site (shipnetwork.com) still runs on Webflow.

At the time Webflow featured them as a migration-from-WordPress story, the company said this.

Switching from WordPress to Webflow solved our problems with time, money and security all at once.

Since switching we have saved thousands of dollars over the past few months. And work that would take a skilled programmer four or five hours, my team does in 20 minutes.

Work that takes a programmer four or five hours, done in 20 minutes by someone who is not a specialist — that is the heart of why so many companies migrate to Webflow. You can build and run a site of a quality no one could pick out as no-code, faster and for less. That benefit does not depend on whether you are a large company or a small one.

[Specialist’s note] How to tell for yourself whether a site is built with Webflow

Is it really built with Webflow? Anyone can confirm that in a few seconds.

1. Right-click on the page you want to check and open “View page source”
2. If any of the following appear in the source, it is almost certainly Webflow
   • The attributes data-wf-page and data-wf-site
   • Class names starting with w-, such as w-nav, w-container and w-richtext
   • Images loaded from website-files.com

Every company site in this article can be confirmed this way (and I did check the source of all of them myself before choosing them). If a site has caught your eye, give it a try.

In summary: by 2026, Webflow has become ordinary

When this article was written in 2021, Webflow was introduced as something still unfamiliar in Japan. Today it is chosen by a wide range of companies — a major manufacturer like Ricoh, a fintech like Moneytree, Recruit Group’s Nijibox, and industry associations too.

Because it exports code, you get the reassurance of not being tied to the tool, and you can update and run the site quickly without a programmer. Those two points are why so many companies choose it. If you have been thinking about learning HTML and CSS, or picking up WordPress, it is worth trying Webflow first. Webflow is free to start, so go and see for yourself.

At Webharu we support the whole path — production in Webflow, migration from WordPress and the operations that follow. If you are considering adopting it, feel free to get in touch.

FAQ

Do major Japanese companies use Webflow?

Yes. Ricoh (RICOH360), the fintech Moneytree and Recruit Group’s Nijibox have all adopted Webflow for their own sites. Internationally, Dell and Zendesk are enterprise customers.

Can I check for myself whether a site is built with Webflow?

You can. View the page source, and if you find the data-wf-page attribute, class names starting with w-, or images loaded from website-files.com, it is almost certainly Webflow.

How widely used is Webflow?

It is used by more than 300,000 companies worldwide, is valued at $4 billion and took about $213 million in revenue in 2024, and it keeps growing. Being no-code while still exporting code is a large part of why.