Spider AF | Design, SEO and site expansion

For Spider AF’s Webflow site we carried out optimization across design, SEO and site structure as one package. While raising the quality of the existing site, we ran expansion design and construction of new pages in parallel, in line with the brand’s direction.

Background

Spider AF, running a product site in a growth phase, faced structural complexity from a growing page count, along with issues in design consistency and SEO performance. They came to Webharu for a partner who could raise the coherence of the whole site while also handling expansion, without stopping day-to-day operations.

Approach

We first examined the whole site and identified the structural issues. Reviewing Webflow class design and CMS structure raised maintainability and extensibility, and we rebuilt design consistency across pages.

For SEO we organized meta information, redesigned the heading hierarchy, and improved the internal link structure, laying a base that keeps search engine evaluation stable.

On design, we made section-by-section visual improvements based on the four principles of proximity, alignment, repetition and contrast. Rather than a full renewal, we took the approach of drawing the maximum effect out of what could be revised while keeping the existing structure. We tidied the white space and the placement of elements, redesigning the layout so that the priority of information reads visually. We also revisited responsive behavior, bringing the site to a state where the browsing experience is consistent on any device.

In parallel, we handled design and Webflow construction of new pages matched to the brand’s tone. Following the existing visual language, we expanded the site in step with the product’s growth while maintaining coherence across the whole.

What we focused on

Rather than one-off fixes, we kept an eye on optimization from a view of the whole site. So that each page improvement would raise the quality of the site overall, we worked with an approach linking three axes: design, SEO and Webflow structure. Without losing the advanced image the brand carries, we brought the site to a state that is easy to operate and easy to expand.

In closing

From design consistency and an SEO foundation to Webflow structural optimization and on-brand expansion with new pages, we supported quality improvement across the site from many angles. The result is a site foundation that can evolve alongside a growing product.