- A Webflow-specialized freelancer’s 2022 results — what it means
- These are the real figures from the four months between August and December 2022, when the author started out: about 30 jobs taken, roughly ¥1.5 million in total revenue, and about ¥200,000 in affiliate earnings.
Note: this article records my results exactly as they stood in 2022. Every figure here is left in as the real number from that time (for where things stand now, see the 2026 postscript at the end).
With 2022 drawing to a close, here is a rough accounting of the Webflow work I took on this year and what it earned. If you have been wondering whether you can still make money with Webflow today, read on.
How many jobs I took as a Webflow-specialized freelancer
Between August and December 2022 I was hired for about 30 Webflow-related jobs. Why August? That is when I filed my business registration in Japan and started marketing myself in earnest. Everything before that was side work, so it does not count.
Where the work came from
- My own site: 10
- Coconala, a Japanese skills marketplace: 15 (I made Platinum seller, of all things)
- Lancers, a Japanese freelance platform: 1 (started in November)
- Social media: 2
- Referrals: 3
Sites I built with Webflow
Half a year of that work is documented on the portfolio page. Have a look.
The Webharu site you are reading right now is built in Webflow as well.
Beyond new builds: coaching people to use Webflow
People kept asking to be able to use it themselves, so I leaned into teaching Webflow over video chat — about 15 sessions in all.
I mainly listed those sessions on Japanese crowdsourcing platforms such as Coconala and Lancers at ¥3,000 to ¥5,000 an hour. The price is far too low to count as revenue, but the freelancers and companies I met there is where the shift into production work came from.
How many sign-ups I drove as an official Webflow affiliate
Over the year my referrals produced 2,600 visits to Webflow and 160 registrations. That came to about ¥200,000 in earnings as an official Webflow affiliate.
Referrals alone are nowhere near enough to live on, which is why routing that audience toward website production work matters so much.
The visit count climbs every day, so you can feel Webflow drawing more and more attention.
Total revenue from Webflow work alone
Total revenue from August through December was about ¥1.5 million. Four months from a standing start, so — about what you would expect?
All of it was earned while I was traveling around Japan as an address hopper on ADDress, a Japanese subscription that gives you access to shared houses nationwide, so there were stretches where I could not carve out the time. In 2023 I plan to get serious and push the marketing hard.
In summary: from here, the money is in Webflow plus Apps
Demand for Webflow work keeps climbing steadily, so getting hands-on with Webflow is well worth it. And if you are starting Webflow, take the knowledge all the way down. Nobody bothers commissioning work that anyone could finish straight away.
If you are picking up Webflow from here, it is Webflow plus Apps. One look at the official site makes it obvious: Apps have moved into the spotlight.
My plan is to learn Webflow plus Apps and keep widening what I know about Webflow. I will be working flat out as a Webflow specialist through 2023 as well, so to every company and every follower reading this — thank you for having me, Masato Kurita of Webharu. Commissions are very much open!
2026 postscript
Roughly four years have passed since I wrote this. After six years working as a Webflow specialist, AI-assisted website production is now my main battleground.
I have also moved my base to Sendai and incorporated as Webharu Inc. I have deliberately left the 2022 figures in this article untouched, because they are worth keeping as the real numbers from my earliest days.
The latest projects are published on the portfolio page.
FAQ
How much can a Webflow-specialized freelancer earn?
In my case, total Webflow-related revenue over the four months from August to December 2022, when I started out, was about ¥1.5 million — and that was while traveling around Japan.
Where did the work come from?
I took on about 30 jobs in 2022: 10 through my own site, 15 through Coconala, 1 through Lancers, 2 through social media and 3 through referrals.
Can you live on Webflow affiliate income alone?
Over one year it produced 2,600 visits, 160 registrations and about ¥200,000 in earnings, so living on referrals alone is hard. Building a path from there to website production requests is what matters.
How did you deliver the Webflow coaching?
I listed it on Japanese crowdsourcing platforms such as Coconala and Lancers at ¥3,000 to ¥5,000 an hour and ran about 15 sessions over video chat. It did not turn a profit, but it became the route from the people I met there into production work.
Are you still working as a Webflow specialist in 2026?
After six years as a Webflow specialist, AI-assisted website production is my main battleground as of 2026. I have moved my base to Sendai and incorporated as Webharu Inc. The figures in this article are the real numbers from 2022.
