UPBOND | Beyond Web3.0

[Case] A pivot from Web3 to Login3.0, and the brand refresh that followed

We handled the full renewal of UPBOND’s corporate site, taking a major design change driven by their shift in business from planning through to launch in one stop.

Project background

• A business pivot: from Web3 to Login3.0
• A change from a dark palette to a clean, white-based design
• Branding that puts their main product, Login3.0, front and center

Webharu’s approach

Thorough interviews and a large number of proposals:
• For the homepage first view we created 30 design options
• We selected the design that best matched the client’s vision
• No animation: simple and white-based, with the brand color as an accent

From Figma design to Webflow implementation:
• After designing in Figma, we finished the work completely at the Webflow implementation stage
• Thorough mobile support
• Upgraded the CMS to a professional specification

A professional-grade CMS upgrade

After an article is posted, it branches into two patterns:
• For a press release: it links directly to the external page and shows an external-link icon
• For an on-site article: the article page is shown within the site, with no external-link icon

Scope

• Planning and strategy
• 30 first-view design options
• UI/UX design for every page (Figma)
• Webflow implementation
• Professional-grade CMS design
• A walkthrough on updating the site

What Webharu focused on

The existing design had the dark, sharp look of a Web3 company, but the pivot called for branding centered on Login3.0. Simple and white-based with the brand color as an accent, the result keeps a professional impression while remaining approachable.